Useful Content

There's much to see here. So, take your time and look around.

We've curated some inspirational stories and examples, and provided some tools you and your team can use to ramp up your innovation game.

Sample Team Charters

Your company has Mission and Vision Statements? Why not your team?

Get your team together and create a charter that sparks innovation. A great charter complements your company's vision but focuses your team on what matters to you and gives them “permission” to try.

Here are some examples:

#1 - Simple Statements

"Our team’s mission is to explore and experiment fearlessly, turning creative ideas into solutions that delight our customers and drive our company forward."

"Our team cultivates a culture of innovation, where creativity is encouraged, experimentation is embraced, and new ideas flourish. We recognize that innovation is essential for our continued growth and success, and we commit to fostering an environment where every team member feels empowered to contribute their unique perspectives and ideas."

#2 More Involved Statements

"Our Innovation Charter serves as a guiding document for our team, empowering us to embrace a culture of innovation and unleash our collective creative potential. We commit to upholding the following principles and practices, fostering an environment where new ideas flourish, and every team member feels empowered to contribute to our shared success.

Principles:

We Embrace Curiosity
We Empower Experimentation
We Celebrate Diversity of Thought & Experience
We Foster Collaboration
We Recognize and Reward

Practices:

We Dedicate Time to Innovation
We Share Ideas
We Challenge Ourselves Regularly
We Learn Continuously
We Communicate Openly

3 Things to Make Your Team More Innovative Right Now

Practical, Quick Wins

We often get asked, "What is the one thing we can do to become more innovative?" We can think of THREE things that are simple and easy to implement. You won't believe the results.

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Inspirational Stories to Share with Your Team

Persistence Matters

Jim's sandwich innovation fails to make a big impression until they get the name right.

Key Lesson: Truly understand the benefits of your offer to potential clients.

Problems are Opportunities

Drew's frustration leads to him to think outside the box for an innovative solution.

Key Lesson: If you are frustrated with something, chances are others are too.

Real Data Helps

John's idea has saved millions of lives but almost didn't happen until he could prove it worked.

Key Lesson: Find a way to prove your concept/idea

Cool, Inspiring Innovations We Like

Marketing to People in Traffic Jams

An impressive, data & moto driven campaign by Burger King to raise its profile and generate sales!

A Simple, Effective Cooler

An enviro-friendlier alternative to foam coolers, for short term use.

Lego's Braille Bricks

Lego helps the visually-impaired learn braille in a whole new way.

Changing Perceptions

An intern comes up with a clever, innovative strategy to renew interest in an established product.

Innovation Disasters To Learn From

Understand What Your Data is Really Telling You

Hoover UK had some early success with an innovative flight promotion, but then made a disastrous decision based on faulty data.

A Disaster or Marketing Genius?

The introduction of New Coke was a major innovation disaster. However, it also reinvigorated the brand by having people fall in love with Coke Classic all over again.

What I Should Have Done (WISHD)

Summarize Key Conversations

“I trust people and often rely on handshakes. In all my years of working with clients and partners, I’ve only been burned a handful of times. While naturally disappointing, I haven’t let it stifle my optimism or openness. Early on, after one of these incidents, I learned to write everything down after the fact. While no guarantee against getting burned, it usually helps win the day when push comes to shove.” Glenn Suart

Key learning: Record good notes. It really pays off down the line when dealing with bad characters.